Story Means Business
Nomadic storytelling gives it heart and purpose
What's so great about using nomadic story for business and organisations?
Story goes straight to the heart of communication and straight
to our hearts.
Story is good old fashioned meaningful and trustworthy communication.
Story simply works.
*One of the world's leading banks is now proposing that people looking for funding to start or expand their business focus on their story.
From professional football to major charities, small business to large corporations story is being used to produce results.
Why Nomadic Storytelling?
Nomadic storytelling helps you to define your purpose and the purpose of your organisation
What can business people learn from the nomads?
Nomads have created a highly robust social system to keep them strong, unified and adaptable in the face of great hazards and hardship, by bringing out their spirit of intense cooperation. To cope with our VUCA (volatile, uncertain, complex and ambiguous) world, we have cultivated an overwhelming multifaceted illusion of control that plays on all our anxieties. It rests on the assumption of the supremacy of rational forms and processes, in which emotions and imagination are sources of disturbance. We are obsessed with feeling good about ourselves (which we often don’t) and not losing control (which we often do). Maybe it is time to challenge our presumptions and explore new ways of organising, with virtues, values and vision at the heart.
Nomads exhibit three cardinal qualities: clarity, purpose and agility. Corporate maps are more muddled and contested, suggesting it may be time to rediscover what it means to function as communities in a seasonal economic world. Perhaps we can rediscover a shared sense of purpose, clarity and agility by letting go a little and removing the barriers that prevent us from trusting ourselves, and each other.
Professor Nigel Nicholson London Business School